In its latest Internet campaign lasting from May to September, Nestlé Extreme invites French Internet users to win one year of free cinema tickets by creating their own movie trailer. The trailers are produced using different characters, scenes, music, colours and last but not least voice-overs. For the latter, the agencies Creative Syndicate, Unit 9 and JWT Paris used our ReadSpeaker SpeechMachine product to enable website visitors to type in a text that is then converted to speech so as to create the voice-over for the trailer. This is a perfect example of ReadSpeaker SpeechMachine in action and how brands can innovatively use text-to-speech to add a fun audio outlet for their target public to play around with.

Here is how the campaign process looks when the website visitor is asked to input the text to create the voice-over for the trailer:

The movie director asking the candiadates to type in the text

And here is the actual text as it is being written in with the Listen button (Ecouter) at the right:

Image of text being inputted and Listen button

The official Nestlé Extreme trailer is on French television since May 25.