October 8^th, 2009

VoiceCorp released today an iPhone application in association with one of Sweden’s largest daily newspapers, Upsala Nya Tidning (UNT). UNT is the first company to launch VoiceCorp’s iPhone application, enabling iPhone and iPod Touch users to listen to the latest news.

VoiceCorp has developed an application for iPhone and iPod Touch that allows content providers to expand their reach by offering high quality and fully automated podcasts from their RSS feeds. This automatic podcast service is based on the ReadSpeake podCaster product. The application can be seen as a ‘company branded’ podcast player on the iPhone that plays back an audio version of a full text RSS feed. In addition to the iPhone, the application is also available for Andriod phones, and will soon be for Blackberry and Java.

“With the iPhone application, based on our ReadSpeaker podCaster product, content will be accessible to a larger audience by reaching those that prefer to listen to content, rather than read it” said Niclas Bergstrom, CEO at VoiceCorp. “This can range from people with reading difficulties to business people that want to listen to the latest news feeds while doing something else”.

The iPhone application is immediate available to content providers worldwide.

About VoiceCorp

VoiceCorp is the leading Software as a Service (SaaS) company in the area of speech-enabling online content for web sites and RSS feeds. The founders of VoiceCorp pioneered the first-ever speech-enabling application for web sites with its ReadSpeaker application in 1999. VoiceCorp has a wide variety of corporate, media, public and non-profit customers worldwide subscribing to its services and several million users listening per month. VoiceCorp speech-enables online content on the fly in up to 20 languages and provides a portfolio of web based text-to-speech applications for web sites, RSS feeds, online campaigns, newsletters, and emails deliverable on computers as well as on portable devices such as mp3 players, smartphones, iPhones and PDAs. More information about VoiceCorp: www.voice-corp.com.

an overview of the audience during Mindtrek

It have passed some days since I got home. So it is time to wrap up my report from the Mindtrek conference. It was two great days with a lot of new inputs and insights shared by great speakers. The practical arrangement in total was good. I have just one complain and that is the Internet connection that was very shaky and fragile. It is possible to make a rock stable wifi for a lot larger conference. And here is how to do that.

Networking is the best part

I am happy for all the great networkning during these days. But 800 people is a lot of people and I have managed to talk to just a very small part of that. But it is not the quantity that matters but the quality. It is also always great to be able to tell people about our services and it is so few that know about it even if we have been around for some time now.

Twitter

One of the best sides with Twitter is how easy and effective it is to get in contact with the other participant at the same conference when meeting on the backchannels of the event. It gives an extra value to the conversation and what is said. The Mindtrek staff themselves was not very visible at all att the backchannels except for broadcasting some public messages to the people (one-way communication)

Rebirth of mobile life

Day 2 started for me with paticipating in the Track “Rebirth of Mobile Life”. First speaker was Måns Adler at Bambuser. Great talk where he started with an historical review of former technologies that became used in another way than they first was ment to. He then told about their great service for free broadcasting from a mobile or web camera. I have been using the service since the very beginning and love it. So it was interesting to hear Måns telling about it and to meet their developers.

Interesting with the cases on how one never know how new technology will be used. The same goes for ReadSpeaker since we now see a fast rising usage of our services for mobile devices.

Second speaker was Pekka Markkula from Teliasonera. Shared some interesting views from the perspective of one of the largest operators in Nordic countries. Both on the current situation and something about the future.

Last speakers was also great even if that was not really related to what we are doing. It was two people from Backstage Alliance that talked about the Music industry and the absolute need for it to adapt to the new market if they are going to survive. Most likely they are not needed any longer if they dont understand that they have to start to treat artists as customers and that the thing they have to focus on is the relation between the artist and their fans. Not on just tweeking the assembly line to be as profitable as possible.

I had great lunch where I was introduced to yesterdays Keynote speaker Chris Messina and had a brief chat with him and his girlfriend Brynn Evans. Cool to talk to a Social Media Rock Star. (he have over 17 000 followers on Twitter for an instance) even though he didnt consider himself as one (…Yes, I asked

After lunch there was some awards to be celebrated where one winner was surprisingly a hardware not a web service. A bit strange. It is like if the winner in the Academy Awards would be a camera.

The final speakers had the ungreatful task to get the attention from the audience after a couple of intensive days and a late nights party. It didn’t become easier when Adam Greenfield held a VERY theoretical speech on the subject “Elements of a networked urbanism”. And the last speaker Pekka Himanen might had some really interesting stuff to tell about but by then I wasn’t listening any more.  So I joined the other 50% of the audience that was mingeling in the hallway instead.

There is some material now online at the www.mindtrek.org website from the conference. That is unusual. Mostly what happens when a conference is over is that the website freezes over. You can also find a lot of comments and content on www.andreavascellari.com

If you are going to choose just one speech. Pick the one Chris Messina held.

On my Bambuser channel you will find most of the sessions I attended. Except the keynotes on day 1.

I just attended 2 great days at the FOWA London 09 conference. I must say that @ryancarson and his team really made the 2 days worthwile. Apart from the wifi problems on day 1, I thought that the panel of speakers, the length of each talk and the general atmosphere at the event were really good. There was also a tweeter based sytem called Hello which enabled all participants to say who they were so that you could visualise who was sitting where as you can see on the image above.

One of the highlights of these 2 days for me was the presentation by Chris Thorpe from The Guardian. Chris described The Guardian’s approach to the disruption which is affecting all newspapers worldwide with the advent of digital forms of communication and participation and the bi-directionality that this is causing where all of us can become creators and distributors of information. There are 3 approaches newspapers can have here : ignore, control or embrace. The Guardian is clearly embracing the latter in each of the 4 building blocks of the newspaper industry : creation, fabrication, distribution and monetisation.

The Guardian’s strategy here is one of what Chris Thorpe calls mutualisation. The idea is to take advantage of the bi-directionality that digital forms bring about by bringing together different external parties in each of the 4 building blocks referred to above. For example, mutualisation in the creation area is what Chris calls co-creation where both The Guardian journalists and the individual take part in creating unique content. He presented a great example with the g20 events in London where the combined efforts of professional journalism and amateur video footage brought about more informative and objective coverage of the event. In the areas of fabrication and distribution, The Guardian is opening up its platform so as to make it as easy as possible for developers to think of new applications which can disseminate The Guardian’s content (read here articles and datasets mainly) in many different ways. It is as if you were opening up the car hood of a given car maker and enabling any driver to come up with new ways of making it a faster, safer, greener car for example. The main difference here is that the threshold of doing this for the average individual is much lower for influencing digital text media than it is for a car…

Less clear was how mutualisation was going to fit in the monetisation block. In the co-creation model talked above, how do you mutualise i.e. share the revenue brought about the joint effort of a blogger and the professional journalist. How do you measure the weights of each in the piece of news which has been produced? How do apps which weave The Guardian’s content into other forms of content get retributed?  These questions will need economically balanced and fair answers in order for the co-model Chris Thorpe discusses to be successful.

I am attending the third Mindtrek conference in Tampere, Finland.

MindTrek is the leading Nordic digital media and business conference, focusing on social media & Web 2.0. At MindTrek the newest trends, innovations, revolutionary business phenomena is presented.

I came here for two reasons: Network with Finlands elite within social media and web business. And also to get new insights and inspiration from the really great panel of speakers.

First Keynote speaker was Chris Messina aka “Factory Joe”. For me a familiar name and I have followed this great podcast in 1.5 years. A great keynote that I didnt manage to get recorded or broadcasted.  Luckily someone else did ;-).  Chris also posted his slides and a short summary of what he said and is now public here. “Identity is the platform” was the subject of his speech.

Then Dave Coleman (at Collaborative Strategies) talked about Enterprise Social Collaboration. And his talk was followed by a panel discussion on that topic.

After lunch I attended in the track “Mind your community business” held by Andrea Vascellari. I have been in contact with him on Facebook and Twitter for some time. And he know how to use the technology of 2009 for events like this. He put up the backchannels 2 weeks ago and started to prepare the panel discussions. Everyone have been able to vote for topics and questions for the panel. And it was very educating and interesting to take part in. Everything around this track can be found here

Last thing I attended today was the keynote by Jyri Engeström from Google. Really interesting speech about trends and strategies under the headline ““Snack Size Sociality: Affection, Influence and Identity in the Days of Bite-Sized Media”.

Most of Jyri Engeströms speech, Andrea Vascellaris track about “Mind your community business” I managed to broadcast on my channel on Bambuser. But there have been som major problems with the WiFi today so it got interupted some times.

Talking about the Swedish Bambuser I met one of the founders Måns Adler that arrived this afternoon. He is going to speak tomorrow. Will be interesting to hear and to bambuse (new verb for “broadcasting with Bambuser). A lot of great stuff on the web come from Sweden besides ReadSpeaker Another example is the Twingly Channels that was launched today (beta-release). I was attending at their pre-launch event yesterday in Stockholm and got myself an invite. I will try it out next week. Seems to be a great tool for tracking ones brand. So the first channel I will make is for ReadSpeaker.

Now it is time for some more networking at the Mindtrek party. Next report tomorrow!!